Maureen Cappallo
Founder.
Broker.
Builder.
I see what isn't connecting. Then I build what belongs in between. I help owner-led businesses find where time, money, customers and capacity are getting lost, then build the systems underneath the company to fix it. A working brokerage, a product family, and the operating system underneath them.
The owner should not be the operating system.

DFW, Texas
A track record
14+
Years in Texas Real Estate
1,500+
Families served
Of those
600+
Veteran families
Of those
1,425+
New construction transactions
What I'm building
Mo
Private beta. By invitation.
MiniMo
Paused for now
Curb
live on App Store
The Ecosystem
Four engines.
One operating
principle.
People first. Houses second.
MiniMo
A real estate clarity companion. Calm, plain-language education for anyone deciding whether to buy, sell, or wait. MiniMo's chat is unavailable while we make some updates.
Writing
The Business Underneath
One substantial essay every week on what I learned building the systems, products, and AI workforce underneath an owner-led company.
Latest essayThe More I Build With AI, the More I Want to Think for Myself

The Bet
I bet everything on me.
In May 2024, after years in high-volume real estate, I founded Momentus. The plan was a boutique brokerage of my own. The plan grew.
I'm a builder. I always have been. I'm just finally calling it what it is.
Read the full storyWork With Me
If the business depends on you remembering how everything works, the problem is not your effort.
Door 1
Work with Maureen.
I help owner-led businesses find where time, money, customers and capacity are getting lost, then build the systems underneath the company to fix it.
Also the door for speaking, podcast conversations, press, and strategic partnerships.
Door 2
The broker chair I never left.
If you are buying or selling in the DFW area, we start with one honest conversation. Forty-five to sixty minutes, free, however works for you. People first. Houses second.
Not sure which path is yours? This is still the one door. Send the note. I read every one.
See both doors