Work With Me

Three doors.
One operator.
One platform.

I built Mo as broker-grade AI for real estate, the reasoning layer between when a buyer converts and when she closes. Now I am opening her to a founding cohort of broker-owners, answering everything else through one form, and still in the broker chair for buyers and sellers across DFW.

I am a working broker who carries license liability on every design decision Mo makes. Compliance is the foundation. The psychology engine is the product within the moat.

Three doors below. Where one is for you, walk through.

Maureen Cappallo
01

Door 01

Broker-grade AI for real estate. The reasoning layer between when a buyer converts and when she closes, now opening to ten independent broker-owners.

Mo for Brokerages. The founding cohort.

I built Mo so the broker can defend every AI output the agent ships. Every consumer-facing output reviewed before delivery. Every interaction logged. Every recommendation defensible under Fair Housing, TREC, TDPSA, and TRAIGA. Immutable audit on every step. Walled-garden data isolation. Your brokerage data trains nothing.

Underneath the compliance posture, she reads what the buyer can't articulate, then hands the agent client-specific briefing notes before the first showing. She matches people to listings by how they actually live, not by filter alone. She writes buyer communications that fit how this specific person thinks. She builds offer strategy with emotional coaching for negotiation. She holds both sets of priorities for couples and names tradeoffs honestly. She does the same in reverse for sellers.

She sits as a reasoning layer under the team you already have. No CRM swap. No process overhaul. She owns the broker-brain layer between buyer conversion and offer submission, the part that was missing while everyone else built lead-gen, CRM, and contract-to-close tools.

The platform is in private beta, configured to my brokerage's compliance posture. The first three to five broker-owners in the founding cohort get the platform alongside founder-led onboarding while we break the install in together. Founder-tier price for founder-cohort work.

Founding cohort capped at ten broker-owners. Twenty-four month price lock. After onboarding, the product runs the relationship.

Private beta. Founding cohort. Founder-tier price for founder-cohort work.

Limited to ten independent broker-owners with ten to one hundred agents. Pricing disclosed with the application.

Apply for the founding cohort
02

Door 02

If the business depends on you remembering how everything works, the problem is not your effort. The company needs a clearer operating system.

Work with Maureen.

I learned to do this because my own business had to survive without the outside funding or team most companies depend on. I built the websites, CRM, content engine, products, and 18 AI employees that now support one founder across an entire ecosystem. That work is what I bring to yours.

For an owner

You own an established small business. Maybe you're a solo founder. Maybe you built it with your own hands and now it runs on your memory. The company is too manual, too scattered, or too dependent on you.

Everything routes through you. The tools don't talk to each other. The follow-up lives in your head. You bought software, and the company still feels disorganized.

What you get is a clear picture of the systems underneath your company, what's working, what's leaking, and what to fix first. In selected cases, I do the rebuild work myself.

Three ways to start:

  1. 01

    Business Operating System Diagnostic. I look at the whole thing: your website, customer journey, CRM, follow-up, content, internal knowledge, AI readiness, your own responsibilities, and where revenue leaks. You get a prioritized map and an action plan you can run with or hire against.

  2. 02

    Website Visibility and AI-Search Audit. I assess how your business gets found: technical structure, analytics, crawlability, metadata, schema, search visibility, lead capture, and the conversion path, including how clearly your site presents useful, structured information to search and AI systems. You get a prioritized roadmap. I do not promise rankings; nobody honestly can.

  3. 03

    AI Workforce Readiness Map. I map the repetitive work, your bottlenecks, the knowledge your business runs on, and which roles AI could responsibly carry with a human still making the calls. You get a role-by-role map with boundaries and handoffs, built the way I built my own 18 AI employees.

Scope and pricing are confirmed after an initial conversation. I'm not a website designer selling isolated sites, and I'm not a marketing coach repeating platform advice. Deliverables are maps, plans, and rebuild work. Not guarantees of rankings, leads, or revenue.

Coming soon: live cohort sessions where I teach the system itself. The AI staff, the publishing engine, the pipeline, how it all fits together. For business owners, new home sales teams, and anyone who just wants to learn. Want a seat when they open? Send me a note and tell me.

Start with my business.

For a platform or audience

Podcast hosts, event and workshop organizers, press, and strategic partners.

You want someone who can explain AI, business systems, and real estate in plain language, from lived experience, without the hype.

Speaking, podcast conversations, press, workshops, and strategic partnerships on what I built and why, AI employees versus AI agents, building without a team, and real estate clarity.

I talk about the work and the lessons. I don't discuss financial specifics, client information, or the internals of my systems.

Send the details.

Not sure which path is yours? This is still the one door. Send the note. I read every one.

Send the note
03

Door 03

The work that built all of this is still the work I show up for.

The broker chair I never left.

If you are buying or selling a home in the DFW area, Momentus is where I do that work. We start with a Ready or Not? session, one honest conversation, forty-five to sixty minutes, free. A phone call, a video call, or face to face, whatever works for you. Then I match you to the right lender for your situation, and the lender tells you exactly where you stand and puts it in writing. Three honest answers: ready now, yes but not yet with a plan and a date, or not right now, and that's okay. Every lane gets a written read and a path.

Eight counties. People first. Houses second.

Love your home. Love your journey.

Start a Ready or Not? session

Founder, partner, investor

A separate kind of conversation.

For founders, operators, partners, and investors interested in Mo, the systems underneath Momentus, or the next chapter of what I am building, the conversation is direct. This is not a fit call. It is a direct conversation between people who recognize each other’s work.

Reach me here