Frequently Asked

The questions
people ask.

Answers about the brokerage, the eight DFW counties, the product family, and how to actually work with me. If your question is not here, the Contact page is one click away.

People first. Houses second.

Who is Maureen Cappallo?

I am a founder, broker, and builder based in Dallas-Fort Worth. I run Momentus Real Estate Group, the boutique brokerage I founded in May 2024, and I am building a small family of products underneath it: Mo, MiniMo, and Curb.

Nearly thirty years combined in banking and real estate. Canadian by birth, Texan by choice. Licensed Texas Real Estate Broker, TREC #620163.

What is Momentus Real Estate Group?

Momentus is the boutique real estate brokerage I founded in May 2024 after years inside a high-volume model. It is the working lab where I am testing a different way of guiding the largest financial decision most families ever make.

Education before showings. A written roadmap before any house gets shown. Care, clarity, and confidence through the transaction, with a team that stays in your corner long after the keys change hands.

Momentus operates under TREC Brokerage License #9014872. People first. Houses second.

What areas of Texas do you serve?

I work across eight counties in the Dallas-Fort Worth region: Collin, Denton, Tarrant, Dallas, Ellis, Kaufman, Rockwall, and Grayson.

The brokerage is virtual, so I meet clients where they actually live and work, not where an office building happens to sit.

What is the difference between Maureen Cappallo and Mo?

Maureen Cappallo is me, the person. Mo is the AI platform I am building, currently in beta.

Same founder, two different things. This site, maureencappallo.com, is the human layer: founder, broker, builder. Mo lives at moaihq.com and is the broker-owner platform.

What are Mo, MiniMo, and Curb?

Three products in one family, each pointed at a different part of the same problem.

Mo is the broker-owner platform, currently in beta at moaihq.com. MiniMo is the free public layer, an AI assistant that gives real estate education to anyone who asks at askminimo.com. Curb is the consumer iOS app for homeowners getting ready to sell, available on the App Store at curbapp.co.

The brokerage is the lab. The clients are the validation. The products are what is next.

Do you work with first-time buyers?

Yes. First-time buyers often benefit most from the Momentus model, because the decision is the largest one they have ever made and the learning curve is steepest.

Education before showings. A written roadmap before any house gets toured. No assumptions about what you already know.

Do you specialize in veteran families?

Yes. More than six hundred of the families I have served are military or veteran families.

Texas is home to one of the largest military communities in the country, and that work has shaped how I think about service, follow-through, and what it actually means to have someone's back through a move.

Do you specialize in new construction?

Yes. New construction is one of my deepest areas of expertise. More than 1,425 of the transactions I have walked families through have been new construction homes, across builders large and small in Dallas-Fort Worth.

That kind of volume gives me a working understanding of how each builder actually contracts, where the real negotiation room sits, what the upgrades are worth at resale, and where the protection points belong in the addenda.

Builder representatives work for the builder. I work for you. That distinction shows up everywhere, from the contract terms to the punch list to the warranty walk.

What is a Ready or Not session?

A Ready or Not session is the first conversation you have with Momentus. It is virtual, 45 to 60 minutes, with no obligation on either side.

We talk through where you actually are in the buying or selling decision, what your situation looks like, and what your honest next step should be. Your written Momentus Roadmap arrives within 48 hours.

No script. No sales push. People first. Houses second.

How do I work with you directly versus your team?

Most Momentus clients work with the matched Momentus team I trust. I keep my personal client load smaller on purpose, and I hold a few founder-level slots open each year for advisory and speaking work.

Start with a Ready or Not session through Momentus, or reach out through the Work With Me page on this site for advisory, consulting, or speaking inquiries.

Why did you start your own brokerage?

After years in high-volume real estate, I could see that the model I actually wanted did not exist. I wanted real estate built around the person, not the listing. Education before showings. A roadmap before any house was toured. A team that stayed in the family's corner long after the keys changed hands.

So I left, bet everything I had on the build, and started Momentus in May 2024.

Do you do speaking engagements or consulting outside real estate?

Yes. I work with broker-owners on Mo, the AI platform I built. I keynote and lead workshops on real estate, AI, and what it actually takes to build something different inside an industry that still works the way it did thirty years ago.

Format options are keynote, half-day workshop, and full-day workshop. The Work With Me page has the current list of how to engage.

How is your approach different from a typical agent?

The industry over-indexes on volume, speed, and closings. I built around the decision instead.

The conversation starts before any house is shown. The roadmap gets written down. The team stays with you after the keys change hands. The technology in the background is designed around how you actually decide, not around the listing.

People first. Houses second.

Still curious

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